180: Manufacture a Brand with Ed Delia

2023-10-03

Ed Delia is the President of Delia Associates, a branding, marketing, and PR agency focused on B2B businesses in manufacturing, technology, engineering, pharmaceutical, and industrial services. We discuss the importance of an authentic brand-audience connection, how to uncover your ideal target market, and the easiest way to manufacture your brand from scratch. Timestamps [00:00] Introduction [00:35] Ed's entrepreneurial journey [03:18] The difference between pre and post-internet branding [05:27] How to r...

Timestamps

[00:00] Introduction

[00:35] Ed's entrepreneurial journey

[03:18] The difference between pre and post-internet branding

[05:27] How to realistically and sustainably build your brand

[07:01] The 4Ds to building a brand from scratch

[10:07] Target market and how to uncover yours

[11:52] How to build an authentic brand personality

[14:40] Ways to discover your brand personality

[17:08] Brand-audience connection and why it's important

[20:44] Why brand building is crucial for any sized company

[23:46] Parting thoughts