Creating content shouldn’t take over your entire business. If you feel like marketing is a full-time job on top of your actual work, this episode is for you.
In this conversation, we break down a sustainable system for turning one client project into weeks (or even months!) of content. We’re talking long-form-first marketing, making the most of short-form video, and how to create content for multiple platforms without overwhelm.
Shayna Lloyd is a Montana-based traveling photographer and videographer known for her signature vlog-meets-indie-film storytelling style. Through her business, Montana Diaries, and her community, Hey Thriver, she helps creative entrepreneurs simplify their content strategy and turn everyday client work into high-converting marketing systems.
Shayna’s approach is refreshingly down-to-earth, with an emphasis on ease, intention, and results. Her work has helped service providers build content libraries that actually attract the right clients—without spending every waking hour online!
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