This week's Business & Law Podcast features Stephen Ryan. Throughout the years, Stephen Ryan @24Storiestribe 24 Stories has grown to become a Marketing Expert. He talks to The Sweeney Show about his journey as Head of the Marketing Department at Fota Wildlife Park, Corks RedFM 104-106 and becoming a Lecture in Cork Institute of Technology - CIT. He states the importance of watching customers, what they want and then building a social media around it for your business. This approach showed to be successful during his time at Fota Wildlife Park when they were acknowledged at national level for their website, social media platforms etc.