The Millennial Brand Builder: Recess’, Benjamin Witte

Benjamin Witte is the Founder of Recess, a beverage brand and a burgeoning media company on a mission to awaken creativity in all of us. Since 2018, the internet-born retailer has generated an incredible amount of buzz by designing a collection of beverages aimed to help people feel balanced, centered and inspired. We talk about: the idea behind “taking a recess”, his approach to content creation and consumer experiences, the creation of the brand identity and design, the potential of the CBD category, his advice for budding entrepreneurs, Recess’ upcoming product extensions, and more.

 

Interview by Mortimer Singer.