EP 4: The 8 Basic Rules Of Story-telling

Here’s how to revive dying seminar conversions and boost them to even higher heights - with one simple strategy switch.

Love giving seminars but not seeing the ROI you need, let alone the ROI you want? Industry expert and top financial advisor trainer Frank Maselli shares how financial professionals can give powerful, sales-generating seminars, including:

• The ONE advanced presentation technique you need to adopt to captivate your audience’s attention
• Why a simple switch creates immediate connection and PRE-SELLS your services
• When and where to add this twist for maximum effectiveness
• The critical elements of a seminar that sells
• Why it’s not WHAT you say, but HOW you say it that creates results
• How to use this technique to create MORE audience interaction, discussion, and action
• The technique you can steal from your favorite fiction novel to fuel audience engagement
• A common PITFALL many advisors fall into with this strategy, and how to avoid it
• How to use humor the RIGHT way when making sales presentations
• Why it pays to BE GENUINE and how to ensure your authenticity is communicated