#13 Jasmine McCrawford, Jacksonville Jaguars — “We've lowered average season ticket member age by 10 years"
The Fan Engagement Podcast

#13 Jasmine McCrawford, Jacksonville Jaguars — “We’ve lowered average season ticket member age by 10 years”

2024-11-05
Jasmine McCrawford is Director of Brand & Strategic Initiatives at the Jacksonville Jaguars. One of the NFL's youngest teams, the Jaguars are executing a bold strategy to reach and engage fresh audiences in ways other teams haven't yet dared. The most-travelled NFL team, with a decade of international games at Wembley Stadium in London, the Jags puts equal focus on maximising engagement on home turf, battling against powerhouse college teams and leading NFL franchises. In this episode, Jasmine deep...
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