Why B2B Needs to Embrace Experimentation – Convert.com – Eddie Casado
Marketing B2B Technology

Why B2B Needs to Embrace Experimentation – Convert.com – Eddie Casado

2025-07-01
Eddie Casado, Affiliate and Technology Partnerships Manager at Convert.com, an A/B testing tool, joins the podcast to explore the world of B2B marketing and conversion rate optimization. Eddie highlights how Convert.com is carving out a distinct space in the A/B testing world, emphasizes the challenges B2B marketers face, particularly around internal bureaucracy and slower adoption of testing strategies, and why agility remains a key differentiator. Mike and Eddie discuss the critical role of curiosity in navigating today’s m...
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