#627 - Amazon Ranking Strategies

In this episode, let’s talk about Amazon’s A9 algorithm with Brian Johnson and all the details about how to rank on Amazon based on his research.

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What if understanding Amazon's A9 algorithm could transform your Amazon-selling game? Join us in a captivating conversation with Brian Johnson, Co-Founder and CPO at DeepM AI, as we unravel the secrets to mastering Amazon’s search rankings. Brian shares the essential strategies sellers need for maintaining and regaining their positions in Amazon’s fiercely competitive marketplace. Discover how data-driven approaches can offer powerful insights into tackling ranking challenges.

Explore the nuanced world of Amazon's A9 algorithm and the myriad of factors that shape product search rankings. From sales velocity and inventory issues to the surprising influence of TikTok-driven search term trends, we cover it all. Brian provides a deep dive into the phenomenon of search term bleed and how emerging platforms shift consumer behavior. Learn how to leverage these insights to stay ahead of competitors and adapt to shifting marketplace dynamics.

Finally, we discuss practical tactics for optimizing your Amazon listings and advertisements to boost sales and profitability. Understand the critical metrics—like click-through and conversion rates—that drive success. With a focus on competitive analysis and innovative metrics like "tacos sauce," we highlight how to comprehensively monitor and enhance your e-commerce performance. Whether you're a seasoned seller or just starting, these insights will empower you to optimize your strategies and thrive on Amazon.

In episode 627 of the Serious Sellers Podcast, Carrie, Kevin, and Brian discuss:

• 00:00 - Ranking on Amazon Algorithm Strategies
• 02:39 - Decoding the A9 Algorithm
• 06:31 - Improving Amazon Search Rank Control
• 09:36 - Factors Affecting Amazon Search Rank
• 11:46 - Influencer Impact on Search Terminology
• 14:02 - Amazon Search Rank Factors Analysis
• 15:45 - Understanding A9 Algorithm Factors
• 21:47 - Amazon Ranking Algorithm and Conversion Rate
• 25:28 - Amazon Search Ranking Optimization Strategies
• 28:59 - Product Profitability Analysis Strategy
• 33:54 - Commitment Required for Amazon Success
• 38:37 - Analyzing Past Ad Performance for ROI
• 40:21 - Competitor Monitoring and Metric Analysis
• 42:29 - ACoS Sauce Concept and Visibility