Helium 10 Buzz 2/20/25: Amazon Eliminates Inspire | New TikTok Shop Changes | What’s Happening with Shein/Temu?

Amazon shutting down its TikTok-like shopping feed, TikTok shop beginning its global expansion, and what is up with Shein and Temu? More buzzing news stories in this episode!

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We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, TikTok Shop, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon kills ‘Inspire,’ its TikTok-style feed for discovering products
https://techcrunch.com/2025/02/18/amazon-kills-inspire-its-tiktok-style-feed-for-discovering-products/

TikTok Shop expands to Europe, Japan, Brazil
https://www.techinasia.com/news/tiktok-shop-expands-to-europe-japan-brazil

TikTok Shop surpasses Shein, Temu in US sales growth
https://www.techinasia.com/news/tiktok-shop-surpasses-shein-temu-in-us-sales-growth

BillingPlatform Teams With Quickbase to Automate Revenue Management
https://www.pymnts.com/partnerships/2025/billingplatform-teams-with-quickbase-to-automate-revenue-management/

TikTok Looks To Promote Livestream Shopping in More Regions
https://www.socialmediatoday.com/news/tiktok-live-stream-shopping-push-brazil-japan/740389/

In our final segment, we unlock the secrets of keyword research to supercharge sales spikes. By analyzing seasonal and year-round product trends, we reveal strategies using Helium 10's powerful features, such as historical trend analysis and reverse ASIN searches. Learn how to harness these insights for a competitive edge, ensuring your products thrive in both peak and lull sales periods. As we conclude, we highlight the latest updates to Helium 10's Magnet tool, designed to elevate your Amazon business strategy as an essential step forward in the ever-evolving e-commerce world.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:46 - Amazon Kills Inspire
• 03:28 - TikTok Shop Expands
• 05:07 - TikTok Beats Temu
• 06:52 - Shein, Temu Shift
• 08:41 - TikTok Live Surges
• 09:39 - Follow Helium 10 On TikTok
• 10:38 - Helium 10 New Feature Alerts
• 14:56 - Training Tip: How to Check an Amazon Product’s Organic and Sponsored Rank History

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

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