#223 Go where your customers are

One of the most surprising events in the social media community in 2014  was a decision by Copy Blogger to close down their Facebook page. With more than 38,000 fans this seemed like a strange move for a social media/content company. 

 

They did not make the decision lightly, but as they looked at the interaction on their social media pages, they realized their community did not want to interact with them on Facebook.  A smart decision for them with many great implications for small business owners. 

 

Even now, almost three years later this there are lots of good lessons for any company thinking about jumping into social media and a big way.

 

More than a few words is a production of Roundpeg, a social media firm in Indianapolis