Jeff Cooper, Ashton Bishop And Darren Discuss All Things Strategy For Business And Marketing

Jeff Cooper & Ashton Bishop, Senior Partners at Stepchange talk with Darren on the meaning of strategy and why it has become so confused in marketing and advertising. In a category where everyone appears to be a strategic expert, they differentiate between strategy and simply planning.

https://www.trinityp3.com/2015/11/what-makes-a-good-strategy/