Ask Destinate - Customer Personas and Customer Experience

2022-07-13

Have we got the Customer Experience right? There is a lot of talk about customers having to make their own beds, that NZ is not ready to welcome customers due to our shortage of key workers - none of which is helping our reputation both here in NZ or off-shore. What are some of the steps we can take as tourism operators to ensure that customers are welcomed into our businesses, have clear expectations of what the experience will entail and still walk away raving fans of ours? In this Ask Destinate ep...

What are some of the steps we can take as tourism operators to ensure that customers are welcomed into our businesses, have clear expectations of what the experience will entail and still walk away raving fans of ours?

In this Ask Destinate episode, we cover off the importance of having a customer experience programme and the ways we can break our ideal customers into personas to map their journey through our business.

Hopefully this sparks some ideas in your business, or you might like to get in touch to share your story of success - or concern with some of the messaging currently coming out.

Thanks for listening, enjoy the episode.

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This is an independent podcast by tourism strategist Michelle Caldwell and her great industry buddy Lisa Chambers. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support Destinate NZ is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰

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