A CPG Entrepreneur’s Guide to Growth

In today's episode, we're talking to Dr. James Richardson. 

Richardson is a Ph.D, a cultural anthropologist, and the author of Ramping Your Brand. Through his company, Premium Growth Solutions, he helps CPG entrepreneurs create strategic plans to achieve exponential growth. 

In this episode, we talk about why entrepreneurs want to grow fast and set unrealistic forecasts as well as the mistakes that CPG entrepreneurs repeatedly make.

 

Learn more about his book Ramping Your Brand

Learn more about his company, Premium Growth Solutions 

Read the full transcript of this episode on the Food Processing website