“I think every company should be thinking about is create a product-led growth strategy. You don't have to implement it. You don't have to say, "this is how we're going to run our company." But I think if you step back to think about what it would look like if we use product-led growth in our company, you would probably build much better products.” - Mark Stiving
What trends will shape the future of pricing? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews pricing guru Mark Stiving about pricing tren...
“I think every company should be thinking about is create a product-led growth strategy. You don't have to implement it. You don't have to say, "this is how we're going to run our company." But I think if you step back to think about what it would look like if we use product-led growth in our company, you would probably build much better products.” - Mark Stiving
What trends will shape the future of pricing? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews pricing guru Mark Stiving about pricing trends and predictions for 2023.
They discuss:
- Companies moving toward usage-based pricing
- What is product-led growth
- Why net-dollar retention is the single most important KPI
- The importance of compensation for the sales team that grows customers
- Pricing and AI
Additional Resources:
Enroll in the Pragmatic Price course today to learn how to evaluate the competitive and market environment, create effective price segmentation strategies, and implement and measure pricing strategies that support your organization's goals.
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