Today, companies want you to believe that they are not just selling a car, shampoo, or a pair of jeans, but rather they are fighting for gender and racial equality in an attempt to connect with millennials who are willing to spend more money on socially conscious products. Brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising.
Companies want consumers to believe that this is not simply about commercial gain rather, openly advocating for social issues is a communication of what the company stands for.
But what happens when people who work for these companies have a very different lived experience of the brand. Are companies that espouse values of inclusion, diversity, and equality walking the talk? Or is this just more woke washing? On today’s episode, inclusion experts and consultants Erin Dowell and Marlette Jackson will share the signs your company and even you might be engaging in woke washing and what the costs of this are. Also, we will address what you and your organization can do to get real about equality.
Nicole Richie: Create Your Own Success
Amber Tamblyn: Don't Be Silent
Tamara Mellon: Debunk The Myths
Cherie Blair: Find Your Own Power
Melissa Kilby and Anna Blue: The Extraordinary Girls of Gen Z
Dr. Christyl Johnson: Women in STEM [Rebroadcast]
Ashaba Faridah: Be Proud of Your Story
Maribeth Bearfield: Is Your Mental Load Holding You Back?
Gina Rodriguez: I Can and I Will
Georgene Huang: Should I Stay or Should I Go?
Ellyn Shook: When She Rises, We All Rise
Joanne Lipman: That's What She Said
Amy Cuddy: From Powerless to Powerful
Kristy Wallace: Paying it Forward
Sarah Michelle Gellar: Building Your Empire
Bruce Cleaver: Equal Voice at the Table
Emma Gray: Joining the Resistance
Julie Hood and Giles Morgan: Making the Future Work
Megyn Kelly: Empowerment Revolution
Iceland's Prime Minister - Katrín Jakobsdóttir: Equal Pay (Part 2)
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