Today, companies want you to believe that they are not just selling a car, shampoo, or a pair of jeans, but rather they are fighting for gender and racial equality in an attempt to connect with millennials who are willing to spend more money on socially conscious products. Brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising.
Companies want consumers to believe that this is not simply about commercial gain rather, openly advocating for social issues is a communication of what the company stands for.
But what happens when people who work for these companies have a very different lived experience of the brand. Are companies that espouse values of inclusion, diversity, and equality walking the talk? Or is this just more woke washing? On today’s episode, inclusion experts and consultants Erin Dowell and Marlette Jackson will share the signs your company and even you might be engaging in woke washing and what the costs of this are. Also, we will address what you and your organization can do to get real about equality.
The Power of Pressure: How To Make Challenging Times Work For You - Dane Jensen
Beer and Sexism: The Untold Story - Katie Muggli
Creating Psychological Safety at Work - Minda Harts & Jon Hicks
How To Engage The Next Generation of ChangeMakers - Melissa Kilby
Publishing: The Devaluing of Difference - Rebekah Borucki
Roe Vs Wade: Kelly Thomson and Anna Cronin-Scott
The Authority Gap - Mary Ann Sieghart
Closing The Gender Gap in Innovation - Danielle Kayembe
Why It’s Time To Ditch Quotas: Dr Ted Sun
The Friendship Gender Gap: Smiley Poswolsky
Meet the Two Women Behind 25 Years of The Daily Show
Dear White Friends : Melvin J. Gravely, II
Your Permission Slip: Managing Mental Health at Work - Melissa Doman
Diversity in Dance : Ingrid Silva
Women Don't Get The Same Feedback As Men And It’s Hurting Their Advancement - Dr. Laura Hamill
Overcoming White Feminism. How to be an Anti Racist Ally : Sophie Williams
Great minds don't all think alike: Rob Austin
Welcome To The Post Pandemic Workplace - Anna Meller
Heard of the Gender Pain Gap? - Dr Jen Peña
The Future of Leadership - Leah Weiss
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