Today, companies want you to believe that they are not just selling a car, shampoo, or a pair of jeans, but rather they are fighting for gender and racial equality in an attempt to connect with millennials who are willing to spend more money on socially conscious products. Brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising.
Companies want consumers to believe that this is not simply about commercial gain rather, openly advocating for social issues is a communication of what the company stands for.
But what happens when people who work for these companies have a very different lived experience of the brand. Are companies that espouse values of inclusion, diversity, and equality walking the talk? Or is this just more woke washing? On today’s episode, inclusion experts and consultants Erin Dowell and Marlette Jackson will share the signs your company and even you might be engaging in woke washing and what the costs of this are. Also, we will address what you and your organization can do to get real about equality.
How To Manage Microagressions - Heather Younger
Care Can't Wait - Tina Tchen
Disability Rights - Kathy Martinez
How To Raise Inequality Aware Kids - Mallika Chopra
André Thomas - What Pride Month Means
Alisha Arora - Women, STEM and the Future
Tim Parkin - Sexism in Advertising
Mallory Weggemann - How To Become Limitless
The Anti-Trans Violence Epidemic: Beverly Ross & David Johns
Blessing Adesiyan: Shecession - Why The Economic Crisis Is Affecting Women More Than Men
Madison Butler: Psychological Safety At Work
Educating Kids About Climate Change: Sarah Goody
How To Be A Male Ally At Work: David Smith and Brad Johnson
How To Be An Ally: Wade Davis
Laura Bates: Everyday Sexism Project
Dr. Daniel Susskind: Are Robots Going To Take Your Job?
Deepak Chopra and Gabriella Wright: Free Program To Support Women’s Mental Health
Tamra Ryan: Life After Lock Up
Tamara Gillian: The Status of Women And Money
May Habib: Is Zoom Making Your Work Culture Toxic?
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