Today, companies want you to believe that they are not just selling a car, shampoo, or a pair of jeans, but rather they are fighting for gender and racial equality in an attempt to connect with millennials who are willing to spend more money on socially conscious products. Brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising.
Companies want consumers to believe that this is not simply about commercial gain rather, openly advocating for social issues is a communication of what the company stands for.
But what happens when people who work for these companies have a very different lived experience of the brand. Are companies that espouse values of inclusion, diversity, and equality walking the talk? Or is this just more woke washing? On today’s episode, inclusion experts and consultants Erin Dowell and Marlette Jackson will share the signs your company and even you might be engaging in woke washing and what the costs of this are. Also, we will address what you and your organization can do to get real about equality.
Lauren von Stackelberg and Maya Prabhu: Women Working In Male Dominated Industries (Part 1)
Brittany Howard and Jennifer Breithaupt: See Her, Hear Her
Julie Cordua: Fighting Online Child Sexual Abuse
Julia Gillard: Calling Out Misogyny
Donna Carpenter: When Brands Take A Stand
Sofia Vergara and Renata Black: Breaking the Poverty Cycle, One Underwear at a Time
Teddy Quinlivan: Confronting Negative Stereotypes
Liezel Strauss: Art Girl Rising
Diane Von Furstenberg: Empowering Women Survivors
Tamara Gillan and Lisa Francis: An Open Dialogue About Women’s Wealth
Sylvia Acevedo: Teaching Girls to Become Digital Leaders
Scott Beth: How To Be An Ally
Katty Kay: Closing the Confidence Gap
Tina Brown: Supporting The Global Sisterhood
Cara Pelletier: What the Best Place for Women to Work Looks Like
Alexander Haslam: Beyond the Glass Ceiling, the Glass Cliff
Sascha Mayer: Transforming the Culture of Breastfeeding at Work
Abby Wambach: We Are The Wolves
Special Episode: Stop Fixing Women
Dr. Michael Kaufman: Why Men Must Join The Gender Equality Revolution
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