Ep 38 - Defining Your L&D Positioning Statement

Last week we spoke about Brand Promises, and the impact they can have for your L&D team. And this week we're back with a way you can take your commitment to your brand promise one step further: Positioning Statements.

In this episode Han covers what an L&D positioning statement is, why you need one, and walks you through the process of creating one. 

 

Resources: 

• Hubspot's guide to positioning statements
• Value Proposition Episode (Apple, Spotify)
• Brand Promise Episode (Apple, Spotify)
• Reach out to Han on LinkedIn