Bringing New insurance Ideas to Market By Understanding Existing Market Profitability & Product Solutions (w/Randel Bennett, Qixent Insurance)

Randel Bennett is founder and Principal Consultant at Qixent Insurance Services, turning insurance concepts into tangible, successful products by bridging gaps in pricing, underwriting, and coverage.

Randel describes the common thread of insurance being highly regulated. Product managers are the "mini-CEO" of their state, which creates a product-centric approach and change is driven by regulation. The product manager has high knowledge of the minute details about their product.

He talks about insurtech entering the scene and working with product managers to satisfy the requirements and also satisfy what the customer needs and wants as that changes. He says electronic paperwork is an example of the legacy insurance experience that is being changed with departments of insurance. During 2010-2020 the incumbents were still using paper, but in the past few years since Covid the acceleration towards digital finally found mass adoption. 

At Qixent Randel is taking insurance ideas to product and process. For example if agents and other incumbents already work with construction & contractors, Randel and his team help them delve deeper into the risk and offer new insurance products. He says solutions providers need to review their offering vs. existing profitability of that business and how it fits within the target customers' budget.

Prior to forming Qixent, Randel was Vice President Strategic Partnerships at Swiss Re, co-founder at Sigo Siguros, and a product management leader at various insurance brands. Randel is a results-driven insurance industry professional with a proven track record in strategic partnerships, product development, and startup ventures. Randel resides in Chicago with his wife. When he is not evangelizing for insurance he is following sports, seeing a new museum exhibit, or planning for the next dinner he is cooking for friends.

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