e.l.f. Buys Rhode for $1 Billion: The Biggest Beauty Deal of the Year

2025-06-11

e.l.f. just acquired Hailey Bieber’s Rhode for a cool $1 billion—and GlowJob is unpacking every juicy detail. From the blink-and-you-missed-it speed of the deal to the PR machine fueling Hailey’s influencer empire, we dive into what made this minimalist skincare brand worth 10 figures. Julia and Sasa break down the key power players, brand controversies (yes, that glazing fluid), and the bigger question: is Rhode actually good, or just really good at branding? Oh, and yes—we’re talking about Selena. -------- Follow GlowJob Socials:

e.l.f. just acquired Hailey Bieber’s Rhode for a cool $1 billion—and GlowJob is unpacking every juicy detail. From the blink-and-you-missed-it speed of the deal to the PR machine fueling Hailey’s influencer empire, we dive into what made this minimalist skincare brand worth 10 figures.

Julia and Sasa break down the key power players, brand controversies (yes, that glazing fluid), and the bigger question: is Rhode actually good, or just really good at branding? Oh, and yes—we’re talking about Selena.

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About GlowJob™ Podcast:

The only podcast to make you hotter AND smarter! GlowJob is the beauty podcast that’s MORE than skin deep. Join your go-to-best friend duo, Julia Bellary and Sasa Li, as they explore the stories shaping the industry and dive into the conversations you actually want to hear. From beauty to business to pop culture, let’s redefine what it means to be part of the beauty community.

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