How University of Rochester Medical Center is Hitting Reset

This week, Sg2 Perspectives welcomes Kathy Parrinello, Executive Vice President and COO from University of Rochester Medical Center (URMC), who—in her over 20 years there—has expanded into other leadership roles across the medical center and in the community. In this episode, Kathy shares how URMC is “hitting reset” with its health care strategy, focusing on care access issues, workforce challenges and leveraging digital strategies, and dives into specific examples of the organization’s approaches to addressing health equity, consumerism and virtual visits, and recruitment, retention and redesigning its workforce.

 

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