Episode 116 - Andrew Laver of Porzio, Bromberg & Newman on Integrating a Culture of BD in a Super Regional Firm

Business development has become a central role for ambitious law firms, regardless of their size.  Today on the Passle CMO Series Podcast, Ed Lovatt is lucky to chat with Andrew Laver, Chief Marketing and Business Development Officer at Porzio and 2023 LMA Treasurer, to discuss his experience in building out a successful BD-focused marketing team.

Andrew shares insights on everything from recruitment, to shaping culture and how he’s bringing lessons from AmLaw 100 and 200 firms to drive growth in a super regional business.

Andrew and Ed discuss: 

• Andrew’s role, three months in, at Porzio and the main differences between his previous firms and where he is now
• The key challenges Andrew is facing right now
• Why integrating a business development facet of the marketing team so important for the firm’s growth
• The opportunities in a super regional firm from a BD perspective
• The key BD initiatives or approaches Andrew is looking to implement at Porzio
• The goals for the next 6, 12, 18 months
• Advice for marketing and BD leaders looking to integrate a culture of BD in their firm
• Where folks can find Andrew at the upcoming LMA conferences