In this episode of RAW STORIES LIVE, we sit down with Rush Williams, Area VP at Impact.com, about his journey to secure a $15 million deal with Amazon from a mere $300k start.
Rush discusses the initial six months of no progress, highlighting the frustration of dealing with a giant like Amazon. Rush shares his strategic shift, focusing on research, pinpointing the right Amazon unit, and refining his pitch. Despite setbacks, he made a bold move by renting a restaurant near Amazon's secretive office, which finally got him...
In this episode of RAW STORIES LIVE, we sit down with Rush Williams, Area VP at Impact.com, about his journey to secure a $15 million deal with Amazon from a mere $300k start.
Rush discusses the initial six months of no progress, highlighting the frustration of dealing with a giant like Amazon. Rush shares his strategic shift, focusing on research, pinpointing the right Amazon unit, and refining his pitch. Despite setbacks, he made a bold move by renting a restaurant near Amazon's secretive office, which finally got him noticed by key players, including Gur Kimchi, leading to a critical meeting, and a $15 deal down the road.
🏹 Key Topics Covered:
00:00 - Intro
01:13 - Rush’s Initial Struggles with Amazon
02:00 - Turning the Situation Around
03:36 - The Role of Belief in Success
06:14 - Getting Amazon’s Attention
07:36 - THAT Email from Bezos’ Lieutenant
10:50 - Securing 15 Minutes with Amazon
11:17 - The Most Important 15 Minutes of His Career
13:00 - Overcoming Imposter Syndrome
14:25 - Cultivating Long-Term Client Relationships
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đź’Ą 3 Biggest Lessons:
1. Persistence Pays Off: Even after early setbacks, keep adapting your approach and pursuing opportunities.
2. Think Outside the Box: Use creative tactics (like hosting events) to catch the attention of major clients.
3. Understand the Client's Needs: Align your strategy with the long-term goals and evolving needs of your client to create lasting partnerships.
🙌 Thanks for listening! This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, and post-produced by the team at videoforce.pro If you enjoyed this episode, please drop a like/share and subscribe to our channel!
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đź”— Episode's Links:
Rush Williams on LinkedIn: https://www.linkedin.com/in/rush-williams-64a5127a/ Impact.com Website: https://www.impact.com
🦄 Connect with Hunters & Unicorns:
Website: http://huntersandunicorns.com
Twitter: http://twitter.com/HuntersUn1corns
Instagram: http://instagram.com/huntersandunicorns
Blog: http://huntersandunicorns.com/blog
💬 Notable Quotes: “It’s not about the rejection; it’s about learning from it and staying committed.” “The biggest deals are made by understanding the client’s vision and being a part of their growth.” “Sometimes, you need to be creative and unconventional to break through the noise.”
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