Why Business Clarity Scales: Lessons from Chick-fil-A vs. Cookout

In this episode of The Forge House, Jonathan Maynard breaks down one of the most important lessons in business: business clarity scales. Using the example of Chick-fil-A vs. Cookout, he illustrates how focusing on fewer offerings, stronger systems, and intentional culture creates a scalable, profitable business.

While Cookout dazzles with options, Chick-fil-A dominates with discipline. Jonathan challenges home service business owners to stop saying yes to every customer request and instead build a company known for doing one thing exceptionally well.

Whether you’re feeling stretched thin, working longer hours for smaller margins, or just trying to get traction with your team, this episode will help you trade the chaos for clarity — and show you how that single shift changes everything.

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