If you’re interested in the ultimate lemons-to-lemonade startup story, then this episode of Busine$$ of the V is for you. It features a woman who has channeled second-degree burns from a Brazilian wax gone wrong and a punishing round of breast cancer treatment into a hot new women’s health product. Suzanne Sinatra, CEO & Founder of Private Packs, shares with us her remarkable entrepreneurial journey – an inspiring success story built on resiliency and fire. Her wearable, reusable cooling/heating packs...
If you’re interested in the ultimate lemons-to-lemonade startup story, then this episode of Busine$$ of the V is for you. It features a woman who has channeled second-degree burns from a Brazilian wax gone wrong and a punishing round of breast cancer treatment into a hot new women’s health product. Suzanne Sinatra, CEO & Founder of Private Packs, shares with us her remarkable entrepreneurial journey – an inspiring success story built on resiliency and fire. Her wearable, reusable cooling/heating packs are designed specifically for the V – and women are scooping them up direct online and nationwide in retail outlets such as CVS.
Learn how Suzanne took a nascent idea (pain relief for female genitals that have suffered some kind of inflammatory injury or stress) and bootstrapped it into a position of strength that has attracted mature VC funding and attention from members of the startup community who want to know, “How’d she do it?” The answer is: with ingenuity, common sense and fearlessness. She also got valuable help from an accelerator that set her on the path to expansion. Private Packs has plans in the works to create soothing hot/cold packs for other personal areas. Put another way, says Suzanne: “Enough with the peas anywhere on the privates!”
Private Packs can be used repeatedly and their unique mix of carefully vetted ingredients combines to offer hot, cold and moist heat options that afford comfort to those suffering anything from acute vaginal dryness to pain following a long bike ride, from childbirth recovery to esthetic treatment injuries. The real secret sauce, however, is the CEO herself. Suzanne took her breast cancer diagnosis and the ensuing rounds of treatment as a timely opportunity to step back, grow her business and establish her vision without input from outside funders. She’s a powerhouse who invites all women entrepreneurs with FemTech ideas to join her in exploring this dynamic and growing business sector.
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