Jonathan Elias is Disrupting Your Ears With Sonic Branding

We are at the beginning of a revolution in sound — for brands. Jonathan Elias has seen this coming for 25+ years. He’s the “Mozart of Madison Avenue.” And on this episode of the Disruptor Series Podcast, we sit down with the legendary composer, arranger and producer and discuss his “earconic” work from the original MTV sting up through his work for Yahoo, Liberty and more. If you want to understand the disruptive power of sonic branding, listen here.

 

Credits

Host - Rob Schwartz 

Intro/Outro Voiced by Sophia Barnett

Executive Producer - Sean Riojas

Producer - Natalie Zeller

Audio Engineer/Sound Design - John Cabrera