Ep.94 - When companies push their politics, customers cash out.

In this episode, Joe and Jerry dig into the risks companies take when they lean too far into politics. From Target’s leadership shake-up to the surge of value-driven retailers like Walmart and Costco, the hosts break down how consumer trust and spending habits are shifting. Along the way, they explore price gouging, digital price tags, tariffs, and what it all means for small business owners trying to stay competitive without alienating customers.