Cannes Series: Ogilvy on the creative earned media mindset

In this latest episode from our series recorded at the Cannes Lions International Festival of Creativity, Paul Holmes talks to Julianna Richter, the global CEO of Ogilvy PR, and the firm's chief creative officer, Lisa Bright, about big creative ideas, how agency and in-house professionals can bring an earned media mindset to creative campaigns, and how to ensure creativity runs through agencies and PR teams.