What Is Sonic Branding (Part One)

In episode 90 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand about the power of sonic branding being in its ability to be distinct, memorable, flexible and honest elements of brand identity and experience. However, this doesn’t happen without a sound strategy and proper management of the assets created.

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This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

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