Ep #043: How to Succeed on YouTube Long Term - Col Collective’s Mike Cotty, Part 2

What if you could leverage your work so that others pay for your passion project? That's what Col Collective founder Mike Cotty is doing, getting his sponsors to fund his YouTube channel. In this Part 2, we explore how he films, edits and produces his video, the equipment he uses, and how he's now using his brand equity to expand the business without necessarily expanding his work load.

If you've ever dreamt of being a YouTube star or creating a channel that draws millions of viewers, Mike explains how to do it right and create content that will stand the test of time.

Not interested in YouTube? There's still plenty here for you, too. Mike's approach to leveraging the brand that he's built serves as an example all of us should be thinking about. How can we take what we're doing and make it valuable to others such that they'll pay us to be associated with our brand? Listen to how he's doing it and then put on that thinking cap!

For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast

Be sure to subscribe on iTunes, Stitcher, Google Play, Overcast FM, or wherever you listen to podcasts and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

This episode is brought to you by HeathIQ. If you're a founder and have anyone counting on you -family, employees, investors- you need life insurance. If you stay fit, and we all should to be able to run a company, then HealthIQ could save you real dollars on your life insurance policy. Learn more and support this episode by checking them out at HealthIQ.com/BuildCycle