S11E2: Scaling Up for a Growing Customer Base

Welcome to Season 11, Episode 2, of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Jennifer Steiner Pool, president and creator-in-chief of Steiner’s Baking Co., about how to turn a special family recipe into a commercially viable brand. Sponsored by Puratos.

In this episode, we’re going from startup to scale and learning how Steiner’s Coffee Cake has grown its customer base … and how production is growing with it.