How To Get Your Delicious Product Distributed with Richard Byers, Division President Cash-Wa Distributors E140

Your totally different, better, and special brand is killing it in the local marketplace. Everyone loves it! Now what? Get it into distribution!   

Richard Byers, the Divison President of Cash-Wa joins me to discuss how to get your totally awesome brand into a distributor. Discover the strategies established and start-up brands use to grow revenue through a distributor partnership. 

• What's in a name? 
• How does a distributor decide what products and brands to offer the marketplace?
• 30,000-foot view of the operation workflow 
• Adding new brands and products ~ strategies ~ 
• Category Managers
• Consultants VS Salespeople
• How many SKU's for the same food? 
• Trends in food
• Brand new Cash-Wa white-labeled product unveiled here for the first time!

Connect with Richard: https://www.linkedin.com/in/rbyers/

Cash-Wa: https://web.cashwa.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 140 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE