Brand positioning for the awakened audience of 2020 - Touseef Mirza

2020 has been a year like no other. The compounding effects of the covid-19 pandemic, the crucial #BlackLivesMatter movement, and a pivotal U.S. election year has forced us as a people to reconnect with who we are and question our thoughts and feelings in a deeper way. On this episode, I share how cultural and individualist shifts has impacted our core values, and its inevitable implications on how businesses need to position their brands--from here on out--to truly connect with an awakened audience.