Using consumer trends for strategic insights

Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer purchase demands and insight. In this reprised episode, the leader of GfK Consumer Life in North America tells us how to tell a trend from a fad, why trends are essential for smart marketing decisions, and which consumer movements he is watching for the future.

Watch Eric's recent video: Starting strong in 2021

Contact the Thinking Ahead Podcast at marketing@gfk.com