Managing & Marketing Your Music W/ John McArthur of Greenhouse Recording Studio

2021-03-23

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E101: Back into the swing of things now with more interviews of creatives. Today we speak to John McArthur owner of Greenhouse Recording Studio in New Hampshire and co-founder of the Unlabel Record Label supporting local artists in finding income from their art. We talk deep into sync licensing and payments for artists as well as making a living as a local artist and properly marketing your music. Together we share thoughts on house concerts, experiencing the industry through COVID, and many other things. This episode is music forward in conversation but does hold a lot of great tips for marketing creative and starting a creative business none the less. In This Episode We Cover

E101:

Back into the swing of things now with more interviews of creatives. Today we speak to John McArthur owner of Greenhouse Recording Studio in New Hampshire and co-founder of the Unlabel Record Label supporting local artists in finding income from their art. We talk deep into sync licensing and payments for artists as well as making a living as a local artist and properly marketing your music. Together we share thoughts on house concerts, experiencing the industry through COVID, and many other things. This episode is music forward in conversation but does hold a lot of great tips for marketing creative and starting a creative business none the less.

In This Episode We Cover

Finding a place for a home business home studio
Dropping out of grad school
Making your “third act”
Running a recording studio through COVID times
Being pulled back towards a direction
Running house concerts
What do artists need?
Starting a record label
Marketing your music as a local
Synch license basics for artists
Writing for a mood or brand

Quotes

“The artist is net never right?.” - John McArthur

“ I’ve been doing work writing music for podcasters and you tubers but I also pay for a blanket license for music for my content. It’s funny being on both sides of it.” - Host Dave Swillum

John McArthur’s Recommended Resources

How To Make It In The New Music Business

Ari Herstand

https://amzn.to/31bneJs

No booker, No bouncer, No Bar Tender

Shannon Curtis

https://amzn.to/3tMDWeq

ASCAP

https://www.ascap.com/

BMI

https://www.bmi.com/

SESAC