327. Stop Overthinking Your Emails (Because You’re Drowning in Advice)

2025-05-05

Are you stuck in a swirl of expert advice, tweaking your emails nonstop, but seeing zero payoff? In this week’s eCommerce Badassery episode, host Jessica Totillo Coster shares a raw and relatable look at why all those “guru-approved” strategies might actually be hurting your email marketing. Inspired by a conversation with a Lounge member, Jessica breaks down the common mistakes small businesses make—like over-segmentation, over-designing, and over-testing—and why simple, consistent strategies usually win. Inside This Episode, You’ll Discover: Why hyper-segmentation kills data and wastes time on small li...

Are you stuck in a swirl of expert advice, tweaking your emails nonstop, but seeing zero payoff?

In this week’s eCommerce Badassery episode, host Jessica Totillo Coster shares a raw and relatable look at why all those “guru-approved” strategies might actually be hurting your email marketing. Inspired by a conversation with a Lounge member, Jessica breaks down the common mistakes small businesses make—like over-segmentation, over-designing, and over-testing—and why simple, consistent strategies usually win.

Inside This Episode, You’ll Discover:

Why hyper-segmentation kills data and wastes time on small lists
How to balance beautiful email design with deliverability (hint: text emails still work!)
Smart testing strategies that actually give you answers
Easy, high-impact lifecycle campaigns to re-engage your list
How to tune out the noise and trust your own data

Key Takeaway: Stop bouncing between gurus and strategies—focus on the core fundamentals that work for your business. When you stop overcomplicating things, you free up time, reduce overwhelm, and get better results.

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Full Episode Show Notes

http://ecommercebadassery.com/327

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