This episode with Dave and Louisa examines the evolving landscape of rebranding in 2025, highlighting its shift from superficial updates to a multifaceted strategy. Successful rebrandingargues that it necessitates a customer-centric approach, incorporating sustainability, diversity and inclusion, and leveraging AI-driven technologies for data analysis and market prediction. Emphasis is placed on internal alignment and a thorough brand audit to ensure authenticity and employee buy-in. Finally, this episode stresses the importance of continuous monitoring and adaptability for long-term brand success. Enjoy!