Learn all about Hilleberg tents from, quite possibly, the nicest CEO and President on the planet.
IN 1971, BO HILLEBERG, a professional forester, founded his own company, Hilleberg AB. That same year, while on a ski vacation in the Austrian Tyrol, Bo met Renate Neuner. After a couple of years, the two had fallen in love, married, and she had moved with him to Stockholm, Sweden. Their marriage was the final, necessary ingredient in the mix that has become Hilleberg the Tentmaker.
Before Renate, Bo’s fledgling company was primarily a forestry equipment concern, with tent making as a hoped-for sideline. An avid, lifelong outdoorsman, Bo was terminally frustrated with tents that required pitching the inner tent first and then covering it with a loose rain fly that usually displayed the same properties as a kite in the wind. He envisioned a tent that had an outer and inner tent that pitched together, simultaneously – but he didn’t have the necessary sewing skills. With Bo and Renate’s marriage, conjugal and commercial became one: Renate took charge of the sewing while Bo handled design and sales, and with their combined efforts, the company flourished.
Today, family and business are still inextricably linked. Bo is Chairman, and is senior advisor to the product development team; daughter Petra is CEO of the Hilleberg Group, President of both Hilleberg AB in Sweden and Hilleberg Inc in the US; and Bo, Renate, Petra and her brother Rolf make up the governing board of directors – clearly, family synergy continues to beget success.
Kifaru
Become a Patron!
Brooke Bartleson
Jay Vallotton
2023 Korbins Archery Glassing Camp
Spencer Panchik
Spartan Forge
Dr. Andy Galpin
Ryan Haines
Hamskea Archery
Tony Trietch
The Triumphant Return of Chris Roe
Josh Smith - Montana Knife Company
Sean Weaver
Marc Smith
Jon Pynch
Bladesmithing with Korey Heaton
Staying Whitetail Fit with Joel Burham
Desert Big Horns with Caleb Brewer & Ryan Gentry
Marlon Holden
Stuart Holmes
Darrin Christenberry - Elite Archery
Create your
podcast in
minutes
It is Free
The MeatEater Podcast
Bear Grease
Cal’s Week in Review
Outside Podcast
The Orvis Fly-Fishing Podcast