From Startup to Profitability: Marketing Insights– Ken Acer with host Dave Blanchard - Fractional C-Suite Retreat - Episode #70

In this episode, Dave Blanchard and Ken Acer discuss the evolution of marketing as businesses progress through various stages of their life cycle. They explore the importance of understanding the business life cycle, from discovery to startup, achieving profitability, sustainability, scalability, and preparing for exit. Ken shares insights from his extensive experience in marketing, emphasizing the need for strategic marketing involvement at every stage, the relationship between marketing and sales, and the critical role of customer discovery and product management.

Takeaways

• Marketing evolves as a business grows through its life cycle.
• Understanding the business life cycle is crucial for effective marketing.
• The CEO often plays the role of chief salesperson in early stages.
• Marketing must focus on customer discovery and defining company goals.
• Achieving profitability requires strategic marketing and sales alignment.
• Sustainability involves managing product life cycles and customer needs.
• Scalability requires careful planning and market analysis.
• International expansion presents unique marketing challenges.
• Consistent processes and systems are vital for a successful exit.
• The relationship between marketing and sales is key to overall success.

 Quote of the show:

"Networking is key to building sales pipelines."

 

Links

LinkedIn:

Ken Acer: https://www.linkedin.com/in/kenacer/

Dave Blanchard: https://www.linkedin.com/in/cognesis

Website:

Ken Acer: https://yorcmo.com/ken-acer/

Dave Blanchard: https://www.linkedin.com/in/cognesis/

Spotify https://creators.spotify.com/pod/show/fractional-pros-canada

 

Ways to Tune In

• Amazon Music -⁠ https://music.amazon.com/podcasts/6e4e178d-5197-4e02-a97a-56d43b60a449/fractional-pros-canada-podcast⁠
• YouTube - ⁠
• Spotify - https://open.spotify.com/show/0F0J9sCNrr0cUSO3qkR844
• Creator: https://creators.spotify.com/pod/show/fractional-pros-canada

 

Fractional C-Suite Retreat is produced by Frost Media Group

Learn more at https://frostmediagroup.com