#8 Lord Simon Jacobs - Being professional and weird at the same time

Simon Jacobs - founder of Professional Weirdos - Yes – you can be ‘you’, be ‘different’, use humour, and still grow a successful business! Yes you can go and sell yourself to big corporates in this way – and get engagement from them! We are wired for conformity – so you have to put conscious effort into not conforming. Grow a community around you that feels interesting – that you want to engage with yourself.

‘You want to attract the people that like the stuff that you do differently.’