EP130: Beyond Metrics: The Lesser Known Ways Of Measuring Business Growth

In this episode of the Powerful Marketing Tips podcast, we delve into the lesser-known ways of measuring business growth and success with our special guest, Aditya Varanasi. Aditya, who spent 14 years at PepsiCo pioneering digital media strategies for brands like Cheetos and Lay's Stax, shares his journey from corporate America to founding his own business, Awarity, as well as key learnings that are relevant to all businesses.

💭 Quotes:

• "People need to see you an average of seven times before they take action.” (00:04:46)
• "Our mission is to make world-class advertising accessible to everyone." (00:07:37)
• "Think of your advertising strategy as a way to reach new customers in an efficient manner and stay with them throughout the customer journey." (00:10:50)
• "Stick with a plan that you feel like even if it's only 75% solid, stick with it. You'll see better results with that consistency than you will from just trying to change every week and not knowing if the change is meeting customer needs." (00:15:57) "
• If you neglect it and you say, I'm only going to do what I can measure to have immediate results, you're going to end up doing very little and your competition is going to build their brand over time." (00:21:24)

⌛ Timestamps:

[00:04:46] Importance of Full Customer Journey

[00:12:18] Simplicity in Advertising Messaging

[00:14:32] Metrics for Measuring Advertising Success

[00:21:14] Brand Awareness and Long-term Growth

[00:28:37] Advice for New Business Owners

 

🔗 Links:

Connect with Aditya Varanasi:

Website: https://www.awarity.com/

LinkedIn: https://www.linkedin.com/in/adityavaranasi/

💡 Join the Powerful Marketers Hub to connect with marketers and entrepreneurs from around the world: https://powerful-marketers.com/hub/

⭐ Give feedback on this episode: https://powerful-marketers.com/podcast/