Season 2 - Episode 24 - Andrew Phillips – “Executing the perfect product journey”

Up until very recently, Andy was the New Product Development Director at Dyson. He's a proven senior director with 25+ years of experience driving product development, business transformation, and operational excellence in global technology and innovation-driven organisations. Trusted by the C-suite to lead major transformation initiatives, blending strategic vision with tactical execution to drive process, organisational, and technological change. Experienced in scaling operations, supporting rapid growth, and leading turnaround efforts.
With a strong foundation in both management consulting and industry, Andy brings a fresh perspective on leading and transforming complex operations.

In this episode, we explore the "perfect product journey," and what does success look like at each stage whilst ensuring that the customer needs remain at the centre of the product journey.

Andy shares with us his approach to identifying market opportunities, uncovering un-met customer needs, and how do you validate an idea, during the discovery phase before committing significant resources to it.

In addition, Andy describes how to foster collaboration between cross-functional teams to bring a product to life. Along with how you ensure that quality and innovation aren’t compromised under tight deadlines or budget constraints, and how do you decide when to pivot, enhance, or sunset a product as part of its journey.

Finally, we look at what trends or shifts will influence product journeys in the next few years. Andy offer some advice to aspiring product leaders on building the perfect product journey.