Brave Good Kind: Redefining the Healthy Protein Snack Category with Prabal Chaudhri, President and Founder.

Foodies and Founders - this episode is packed! Prabal uncovers the problem with traditional snacking and upends the jerky market with an offering of juicy, chicken jerky (don't tell the guys they market this for women!). His entrepreneurial wisdom points out the different business strategies if you are a small business or a start-up. I know you will devour this episode faster than a fresh pouch of spicey jerky!

 

What’s behind the name?

Brand VS Product – the Brand has a mission to inspire a certain outcome

How can we make an offering in the protein space for women that aids in constructing a new food system that is accessible to all people and addresses the needs of the future of this world

What is wrong with the healthy snack category? Natural isn’t leading the snack category because the products aren’t tasty and people go back to carbs and sugar.

We made something healthy, packed full of energy with low carbs and low sugar that is delicious.

How did you get into 5,000 retail in less than two years?

Put the needs of others first, rather than approaching people with your agenda

Buyers want to drive their category

Retail ready day one

Early buyers that took a chance are benefitting

Staying on shelf is extremely complex

Know what value you bring to the retailer

You need to have unshakable confidence in your product

There are different paths to success

You have to understand if you are building a small business or a start-up.

You have to validate the positioning of your product

How do I generate demand and awareness to drive consumers to look for this brand in a scrappy way

Question traditional thinking

Resilience is key!  Believe in what you are doing.

 

Season 3, Episode 37:

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 

 

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Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

 

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