Helping Companies Convey Their Values Clearly | DarshanTalks

In this episode of @darshantalks, we discuss Clear Messaging with guest Bob Libbey. Bob Libbey, Corporate Communications Leader and Advisor at AdvisoryCloud (https://www.advisorycloud.com/), discusses how to craft a clear message and all that it entails. Clients should get direct responses to questions they raise. It is essential as a business person to trust your instincts and assess opportunities. This could mean looking at where these choices fit where you're at in your career to switch back to a more positive direction. In terms of functioning in a fast-growing company, professional skills need to be taught long before the employee comes into the workplace. When issues aren't aligning, it is usually time to look at the next opportunity. His role helps companies define what their values are. This can involve internet content and consultations on planning strategies. People need to use the right words to communicate. There is the initial consideration of a generation gap present, but the terms used are generally universal. When it comes to how to use buzzwords, the level of language should be kept simple. Shorter construction of sentences enables the audience to grasp the message better. This is also a nod to Millenials and Gen-Z because people consume so much news every second that they don't have time to go through each one thoroughly. On average, a corporate employee may get 120 emails a day. There is a continued rise in activity across all social networking platforms. Companies can include great engaging headlines to promote their brand with great art, so it catches the viewer's eyes, and people stop scrolling through their feed to read their message. They must work towards delivering great leads that draw people in but should not solely focus on promotion. He has taught writing in several outlets: at the graduate level, in-house consultation and conferences, and people always ask how long the story should be. It is fine if the story stretches to 1,200 words, but the words should carry the story and not the other way around. Writers and editors have to be informative but not loose with the words on the content side. It is vital to observe what drives content, like art, headlines or the audience itself. He elaborates on SEO optimisation when starting to create a profile piece. His approach is usually to find the story behind the apparent story and get to the roots, but different professionals have varying opinions. Learn more about your ad choices. Visit megaphone.fm/adchoices