119: Josh Cobb: What BMW Can Teach Real Estate About Advertising

Your clients and prospects are bombarded by advertising messages every day, and each one fights to carve out its own place within their consciousness. With an overabundance of marketing channels, it is even more important in the digital landscape to stand out and get the attention of your audience and the answer may lie in the AIDA model - an advertising framework used particularly well by car companies like BMW to stand out from its competitors.

On this episode of Real Estate Pros, we discuss the AIDA model and what BMW can teach real estate about using it to make your advertising stand out.

 

Read the highlights: stepps.com.au/podcast