#46 Lee Caraher on the New Employer/Employee Loyalty Paradigm

2019-06-18

Lee Caraher is the founder and CEO of Double Forte PR & Digital Marketing, a 15 year old national agency that works with beloved and up-and-coming consumer, technology, and wine brands. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Lee has a reputation for building cohesive, high-producing teams who get a lot done well and have fun at the same time. The author of Millennials & Management: The Essential Guide to Making It Work at Work, Lee based the book on h...

Lee has a reputation for building cohesive, high-producing teams who get a lot done well and have fun at the same time.

The author of Millennials & Management: The Essential Guide to Making It Work at Work, Lee based the book on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees, published in 2017, is a pragmatic and actionable guide to creating high-performing work cultures ready for the future.

* The struggles Lee had to overcome

* The business model that got you where you are is probably not the business model that will take you forward

* What Lee learned from failing to retain Millennials

* The generational battle is not new

* How and when to set expectations

* Why "Do it because I said so" doesn't work

* How The Boomerang Principle empowers organizations to create long-term success

* When you change the dynamic of leaving, you change the dynamic of being at a company

* Creating a corporate alumni program will cut your recruiting time and expenses in half

* Staying in a corporation for a long time is not a loyal act

* The new employer/employee loyalty paradigm

* Not letting people be wrong