#057 - Scott Baldwin - product management

Join Murray Robinson and Shane Gibson in a conversation with Scott Baldwin from Productboard. We need to shift our focus from features shipped to value created because most of the features we build arent used. We can harvest customer feedback from everybody that engages with customers to find the problems that need to be solved. Put those proposals into an ideas backlog and research them to determine value to the customer, value to the organisation, technical feasibility and cost before you build them. Develop high value features step by step, testing validity as we go. A product manager is like an orchestra conductor. Establish outcome based success metrics for your product. Bring engineers and designers into the process early and often. Present evidence to stakeholders. Prioritise based on objectives and success measures. You should talk to real customers every week.

 

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