How to Earn a Raise: Lessons from Pricing

In this week’s podcast, Mark Stiving, Pragmatic Marketing instructor extraordinaire and world-renowned pricing expert, tells us how we can effectively price ourselves using the same techniques and tools we use to price our products. That’s right, you can take the concepts such as, “will I” or “which one,” “value-based pricing” and “willingness to pay” to maximize how much you earn in your career. Listen now.

 

Curious how your price compares to that of your peers? Check our Annual Product Management and Marketing Survey.