How to Build and Maintain Trust in Marketing

2022-12-28

The 2021 Brand Trust Index revealed data showing a common thread; people are purchasing from brands they recognize. It turns out nostalgia is a thing. As a business, you need to capture that recognition through marketing by building “know, like, and trust”. Today, host Mari-Liis Vaher explains how to audit your client portfolio, open communication and start building lifelong relationships with your current and future customers. Takeaways Customers are gravitate towards 'familiar' faces and brands as they offer a certain sense of security in today's uncertain world. "Kno...

The 2021 Brand Trust Index revealed data showing a common thread; people are purchasing from brands they recognize. It turns out nostalgia is a thing.

As a business, you need to capture that recognition through marketing by building “know, like, and trust”.

Today, host Mari-Liis Vaher explains how to audit your client portfolio, open communication and start building lifelong relationships with your current and future customers.

Takeaways

Customers are gravitate towards 'familiar' faces and brands as they offer a certain sense of security in today's uncertain world.
"Know-like-trust" concept is all about building and maintaining relationships.
Keep people interested: consistent and valuable communication essential.

Connect

Mastermind Call: https://powerful-marketers.com/mastermind/

Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/

Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/

Timecodes

:16 know, like, and trust

:56 2021 Brand Trust Index

1:56 How to update your portfolio

4:40 What questions are consumers asking?

6:05 Build community

Quote

"The best sales and marketing strategy is being there for them, not for yourself.”